I choose to develop work for the Quorn YCN Student award brief. The brief focuses on World Meat Free Day on the 12th June 2017. The brief asks to create a campaign to support World Meat Free Day. The brief setting to target all audiences to gain as much support and get as many people involved as possible to go meat free for one day. The brief also setting to support the idea of being healthy. How people can make long-term changes to their diets beyond World Health Day. Encouraging people to eat meat free meals.
I have chosen to design three different posters which can be used in supermarkets or as advertisement. I also decided to develop a business card which can be handed out to people on the street or in supermarkets.
I have produced seven burger drawings, five being veggie burgers and two being cheese. One of the cheese burgers has been illustrated to have an evil look to present the unhealthy nature and fatten effect they have. The veggie burgers are designed to support healthy eating by being a healthy option and different option from meat burgers.
I also intend to develop vegetable illustrations to support the idea of healthy eating.
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